The Company's business Philosophy which is adhered to The origin of Belle Coeur Laboratory In 1997 there was a problem in Japan relating to cosmetic damage called "women's face melasma". At that time Dr. Masayuki Shibata, current president of our company, who was researching various supplements, considered the problem and reached three conclusions: Firstly, agents for human skin must be absolutely safe. Secondly, we must provide society with genuine cosmetics for true beauty. We must not ...