The fact is that no matter how well a cross-cultural business venture is planned or funded, over 90% will fail or suffer major difficulties. The primary reason most such ventures fail is cultural conflict. Differences in management techniques, philosophies, styles, language, customs, beliefs, values, concepts, perceptions, and even religions can profoundly effect every aspect of a joint international effort. Our mission is to resolve these issues, and we have been doing it with a great deal of success for over 25 years.

We began as a Cross-Cultural Business Consultancy about 28 years ago. Over the past few years we have used our long established relationships with many of our clients to promote their products and services here in the America. Understand, our primary business is consultation and training. At the same time, we tend to our growing network of buyers and suppliers seeking international trade partners. Here are some ( but not all ) of the services we provide:

* One of our fastest growing services involves translating company information into English. Not just the words, but the entire marketing aspect. We Know what information buyers are looking for and what motivates them. This allows us to team our professional Chinese translators with our English speaking Marketing Department. The result is an English translation that sales the product.

* Improve communications skills

* Reduce "Culture Shock".

* Enhance cross-culture negotiating skills

* Teach English and improve English speaking skills

* Teach conflict resolution skills to aid in resolving customer dissatisfaction

* Instruct techniques in "Western Business Practices and Ethics". This helps understand your customer's actions, reactions, needs, and expectations.

* Teach a variety of marketing and human relations skills to help make your team a moving force in the International Business Community.

* Establish a quality control program that works. Each company must insure that the product meets the minimum requirements for quality, content, and design standards established by the country he is shipping to. Avoiding the embarrassment of having a product rejected, or fail, because of lax quality control is not an option.

* Arrange trips to The United States for small groups of business executives. While here they will attend seminars designed to instruct them on doing business in the west. This includes culture, finance, business practices, communications, introductions to American businessmen in the same area of business, and much more. There is no substitute for direct exposure and experience.

Our mission is to offer training, advice, and programs designed to give our clients a distinct advantage over their competitors. Our primary goal is to insure that our clients are the most prepared, best trained, and have the finest tools available to accomplish their goals. From factory to buyer; from worker to website; nothing is left to chance. To succeed and grow in international trade requires strategy, training, and the successful application of a proven plan.

NEWS 3-22-2010: We are pleased to announce the appointment of Professor Yao Dong Chen, Guangxi University of Technology, as our Chief Executive Consultant in The Peoples Republic of China .

NEWS 4-15-2010

Due to the increased demand for our services, Brantley & Associates will not be accepting new clients until May 1, 2010. However, as always, Mr. Brantley or Professor Chen will be happy to discuss your needs at any time.

NEWS 4-22-2010

Thanks to the dedicated efforts of the professionals we are honored to work with, not a single client missed a meeting, or failed to deliver their products, due to the recent delays caused by the volcano in Iceland. I am proud to commend the members of our team and the excellent performance of our clients staffs for an outstanding effort by all involved.