Following are stages we follow to do market research.

Step 1:- Decide objective of Market Research (Data collection, Market feedback, Lead Generation, Business potential finding, or any other or mixed )

Step 2 :- Designing a questioner based on objective & target audience.

Step 3:- Selection of Industry Verticals & Geographical area.

Indicative list of Industry Verticals

AutomotiveAgro BusinessAviation & AerospaceBanking & InsuranceBPO & KPOConstructionEducationEngineeringOil and GasFast-Moving Consumer Goods (FMCG)Food and beverageGovernmentMediaOnline BusinessReal estateTelecommunicationsTransportationInformation TechnologyLife Sciences & HealthcareMedia & AdvertisingRetailingPower & EnergyManufacturing & ProcessesNot for Profit

There are total 500+ micro industry verticals ( can be shared at next stage )

Step 4:- Collection of Data ( 3 to 5 time than no of interviews decided ) Sharing data with client for review .

Step 5 :- Decide method of interview a) online by email b) Telephonic c) Face to Face d) or mixed

Step 6:- checking of Data collected & converting in to excel sheet .

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Guidelines & Limitations of Market Research :-

Questioner should not be longer than 10 questions. Should not have all questions mandatory.All methods of communication should be acceptable. ( Tele phonic , email & face to face )Director, Joint Director, GM, Marketing Head, Finance Head etc should consider as qualified respondent from particular organization .Questioner should not have anything to ask about personalize information.If market research is much technical & in-depth then there should be rumination/gift/values to respondent to respect their time & knowledge .Marketing research studies consumer behavior and marketing environment. Since these factors keep on changing, it cannot give exact information. It is also a social science. So, it cannot give exact solutions.It cannot be an alternative to decision making. In other words, it cannot replace decision making. It aids in decision-making. It can improve the quality of decisions. However, it cannot guarantee a 100% success.It can reduce the business risks. However, it cannot totally eliminate all these risks.Marketing research is a costly affair as it doesn’t give any revenues in return like sales .It is also lengthy and time-consuming. It has a limited scope & practical value.It can't predict consumer behavior, can't give 100% accurate results, provides suggestions and not solutions.

Cost & Our Fees is depending on following things:-

No of RespondentsProfile of respondent & industry verticalsNo & type of questionsGeo graphical areaMethod of Interview ( face to face , online , telephonic, mixed )

Time Frame Aprox :-

30 days ( 500 respondents )45 days ( 1000 respondents )60 days ( 2000 respondent )90 days ( 5000 respondents )

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