The fact is that no matter how well a cross-cultural business venture is planned or funded, over 90% will fail or suffer major difficulties. The primary reason most such ventures fail is cultural conflict. Differences in management techniques, philosophies, styles, language, customs, beliefs, values, concepts, perceptions, and even religions can profoundly effect every aspect of a joint international effort. Our mission is to resolve these issues, and we have been doing it with a great deal ...