Incorporated in 1923, Haileyburia Tea Estates Ltd. (HTEL) operates three estates--Haileyburia, Semni Valley, and Chinnar--spread over 3,000 acres in Elappara, Kerala, India. It employs over 1,000 people to produce 1.8 million kilograms of crush-tear-curl (CTC) black tea annually. HTEL is regionally acclaimed for its trademark "Chinnar," which regularly tops the Kochi Tea Auction in the prices it commands for its grades. In addition, HTEL manufactures "Periyar" and "Haileyburia" marks, which are ...