Anglo-Chinese Communication Ltd (trading as Anchi) is a registered company based in Auckland, New Zealand. It aims to bridge Asian and English speaking entrepreneurs who want to reach, talk to and sell to each other.

Failure is not an Option, Stand Out!

For international business today, nothing is more essential than effective communication.

Poor, ineffectual or inaccurate translation can ruin sales, cause disastrous misunderstandings and lead to huge losses and additional costs.

Bad Translation: The Silent Killer

Many Asian firms only learn these lessons after a bad experience with an in-house translator, or with a firm that does literal translation from Chinese to English. Some Chinese firms never realize that bad translation has caused them to fail.

For Korean companies planning to sell to English-speaking customers, success is impossible without the effective use of the language and a deep understanding of the culture.

Marketing Materials and Packaging

Experienced managers know that the words used in advertisements and other materials must be expertly crafted. Talented, highly-skilled professional copywriters working with graphic designers and web developers use the English language in very powerful ways.

Literal translations do not create materials that sell. Professional copywriters often break the rules of English grammar to create memorable ads and brand awareness. Furthermore, the English-speaking consumer is influenced by popular culture. Professional copywriters and designers use popular culture to sell products and promote brands.

Literal translations can never do this. The writing and design team at Anchi can.

Avoid Embarrassment

Literal translations fail to sell and often embarrass Korean companies.

Every day, Americans post hilariously poor English translations on the Internet. If this happens to you, it could destroy your chances of success. At the very least, you would have to rewrite, reprint and redistribute all your materials.

The writers and designers at Anchi Communications will communicate your message properly the first time.

We can help you with:-

English translation service for all marketing materials, for example: signs, packaging, instructions... English copywriting service for all marketing materials, prints or online. Branding and visual identity creation and development

The Team

Multicultural Business Expert

Jane Deng, founder of Anchi, has more than 20 years of business experience, both in China and in the West. She has firsthand knowledge of what it takes to achieve success in both markets and has often witnessed the translation and communication mistakes made by other companies.

As a Chinese immigrant who has successfully run her own businesses in New Zealand, Jane Deng has extensive experience with importing Chinese products and marketing them in the West. She has a thorough understanding of international marketing strategies and has watched them evolve over the years.

With her Chinese heritage and familiarity with Western businesses practices, she realizes how critical it is to overcome the language and cultural obstacles that each side brings to business relationships.

Professional Copywriters and Designers

Jane Deng leads a team of copywriters and designers who are experienced in all areas of publishing, including both print and online media. These professionals are university-trained and have been employed by a variety of major companies.

The writers at Anchi can take the information provided by Chinese companies and craft it into marketing, instructional or other materials that read naturally to native English speakers and therefore have the impact you need for your project.

If branding, marketing or advertising are your priorities, our writers and designers can develop graphics, themes, headlines and copy that will draw in your target audience. Furthermore, they have experience in developing powerful "calls to action" which help you convert readers into buyers.

Whether you just need a few headlines or want to develop an entire English language website, product catalogue or marketing materials, the writers and designers at Anglo-Chinese Communications are there to equip you with the "winning words”.

Don't Delay

The consumer markets and business opportunities in both the West and in Korea are huge. The biggest profits will be won by the companies who get there most quickly and communicate most effectively.

Anchi knows exactly what you need and has the professionals to get it done. Contact us today.